BaldrigeAlliance.org
- The client needed
- The Alliance took on the national Baldrige Award process on top of supporting its network of state and regional programs, which meant new audiences, new services and a much more complicated story, all on a rigid WordPress site.
- We did
- We simplified the information architecture and rebuilt the site as a custom web application with an interactive member map, a program finder, a self-service member portal, an AI site assistant grounded in Alliance content and an admin portal with permission levels for staff.
- The result
- News, events, member records and media were migrated, every legacy URL was mapped to protect SEO, and the site soft-launched ahead of the annual conference.