Featured Website Build
Blues
Backroads
Moving a tourism website off WordPress onto a more user-friendly, easier platform customized for them—without losing SEO, content, or momentum.
Overview
A trusted tourism
brand, made easy
to manage.
Blues Backroads had a tourism website built on WordPress that had become harder for the team to manage. Updating events, itineraries, and other content took more effort than it should.
The team wanted a simpler system without losing existing Google rankings or important content.
The Challenge
A platform holding
the team back.
Blues Backroads had a tourism website built on WordPress that had become harder for the team to manage. Updating events, itineraries, and other content took more effort than it should.
The team wanted a simpler system—without losing existing Google rankings or important content built up over years.
- WordPress had become difficult for staff to update day to day
- Managing events and itineraries took more effort than it should
- Existing Google rankings and SEO equity needed to be protected
- Important content couldn't be lost in the transition
The Approach
A full rebuild on
a friendlier platform.
Meaningful Marketing House rebuilt bluesbackroads.com, moving it off WordPress onto a more user-friendly, easier platform customized for the team—making the site much easier for staff to update day to day.
- Migrated all existing content off WordPress
- Protected important SEO to preserve existing Google rankings
- Rebuilt itineraries and interactive maps
- Streamlined the events section for easier management
- Created a custom event submission system so local partners can send in events for review
The Solution
What we
rebuilt.
A tourism site that's easier to run day to day, without sacrificing the search visibility already earned.
Content Migration & SEO
- Migrated existing content from WordPress
- Protected important SEO and rankings
- Preserved key pages and search equity
Itineraries & Maps
- Rebuilt itineraries on the new platform
- Recreated interactive maps
- Kept the tourism content easy to explore
Streamlined Events
- Simplified the events section
- Made day-to-day updates easy for staff
Custom Event Submissions
- Built a custom submission system
- Local partners can send in events for review
The Outcome
A site the team
can finally run
on their own.
A tourism website that's much easier for staff to update day to day.
Existing Google rankings and important content carried over safely.
Itineraries, maps, and events all rebuilt for the new platform.
A custom event submission system so local partners can contribute directly.
“I really appreciate that I didn’t have to worry about it, that you had it covered. That was exactly what we wanted.”
MidSouth Development District
Outgrowing your current website?
We migrate and rebuild sites without losing what already works.
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